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WTO notification · TBT

SwitzerlandProposed measure, may since have been adopted

Tobacco and manufactured tobacco substitutes

Draft Ordinance on Tobacco Products and Electronic Cigarettes (Ordonnance sur les produits du tabac et les cigarettes électroniques, OPTab)

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Projet d'Ordonnance sur les produits du tabac et les cigarettes électroniques (OPTab)

Switzerland notified this proposed TBT measure to the WTO on 16 December 2025. The comment period closed on 14 February 2026.

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Source: WTO ePing (opens in a new tab). Summaries by Expodite, which is independent of the WTO.

Published here:

At a glance

Products

MANUFACTURED TOBACCO AND TOBACCO SUBSTITUTES; PRODUCTS, CONTAINING OR NOT CONTAINING NICOTINE, INTENDED FOR INHALATION WITHOUT COMBUSTION; OTHER PRODUCTS CONTAINING NICOTINE INTENDED FOR THE ABSORPTION OF NICOTINE INTO THE HUMAN BODY (HS Code(s): 24)

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TABACS ET SUCCÉDANÉS DE TABAC FABRIQUÉS; PRODUITS, CONTENANT OU NON DE LA NICOTINE, DESTINÉS A UNE INHALATION SANS COMBUSTION; AUTRES PRODUITS CONTENANT DE LA NICOTINE DESTINÉS A L’ABSORPTION DE LA NICOTINE DANS LE CORPS HUMAIN (Code(s) du SH: 24)

HS codes
  • 24 · Tobacco and manufactured tobacco substitutes; products, whether or not containing nicotine, intended for inhalation without combustion; other nicotine containing products intended for the intake of nicotine into the human body
    • 24 TOBACCO AND MANUFACTURED TOBACCO SUBSTITUTES; PRODUCTS, WHETHER OR NOT CONTAINING NICOTINE, INTENDED FOR INHALATION WITHOUT COMBUSTION; OTHER NICOTINE…
Notifying member
Switzerland
Status
Proposed measure, may since have been adoptedNotified as a draft on 16 December 2025. Check WTO ePing or Switzerland for its current status.
Objectives
  • Consumer information, labelling
  • Prevention of deceptive practices and consumer protection
  • Protection of human health or safety
  • Harmonization
  • Reducing trade barriers and facilitating trade
Area
TBT: Technical product rulesTechnical barriers to trade
Notification type
Regular notification
Document symbol
G/TBT/N/CHE/300
Keywords
Human health

Key dates

Distributed by the WTO
Comment deadline
Closed on 14 February 2026
Proposed adoption
Proposed entry into force

How to comment

The comment period closed on 14 February 2026. You can still raise concerns about the measure with your country's WTO TBT enquiry point, quoting the document symbol G/TBT/N/CHE/300; it can take them up with Switzerland.

Find your country's enquiry point on WTO ePing (opens in a new tab)

What the notification says

Pursuant to the adoption of the popular initiative 'Yes to protecting children and young adults from tobacco advertising (No tobacco ads for children and young adults)', the Swiss Parliament introduced additional restrictions into the Tobacco Products Law (LPTab) concerning advertising and the promotion of and sponsorship by tobacco products and electronic cigarettes. The revised Law prohibits advertising in the press, with the exception of advertisements placed in publications sold mostly by subscription and whose readership is at least 98% adults. The notified draft ordinance requires those who disseminate such advertisements to keep certain information on file for three years, in the event of possible checks by the relevant cantonal authority. These documents must prove that the criteria set forth in the Ordinance were met. The notified draft lists indicative criteria for determining whether an advertisement, disseminated on the Internet, is considered to be targeting the Swiss market.The draft sets out the requirements that mandatory age verification systems must meet for sales on the Internet or via vending machines, as well as for disseminating advertisements on the Internet. It also sets the fees that the Federal Office of Public Health may collect for its new task of monitoring restrictions on advertising on the Internet and compliance with age verification system requirements.G/TBT/N/CHE/300- 2 - Lastly, the draft proposes amendments based on lessons learned since…

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