The project aims to reduce alcohol consumption in society by significantly limiting alcohol advertising and promotion and introducing requirements for alcoholic and non-alcoholic beverage packaging to prevent consumers from being misled. The appearance of containers used to sell alcoholic beverages, as well as the appearance and content of the information displayed on them, may not: 1) encourage the consumption of alcoholic beverages by persons under 18 years of age; 2) link alcohol consumption with physical fitness or driving; 3) contain claims that alcohol has medicinal properties, is a stimulant, a sedative, or a means of resolving personal conflicts; 4) encourage excessive alcohol consumption; 5) present abstinence or moderate alcohol consumption in a negative way; 6) emphasise the alcohol content of alcoholic beverages as a positive quality of the alcoholic beverage; 7) evoke associations of alcoholic beverages with: a) sexual attractiveness; b) relaxation or rest; c) study or work; d) professional or personal success; 8) raise doubts or mislead regarding the identification of alcoholic beverages; 9) prevent alcoholic beverages from being distinguished from other foods, particularly foods intended for children. Alcoholic beverages placed on the market in legally permitted packaging will be required to include graphic information about: 1) the harmful effects of alcohol on pregnant women; 2) the prohibition on driving under the influence of alcohol; 3) the prohibition…